Amazon Account Health - Why It Matters and How to Improve It
If you're an Amazon seller, then you know that account health is important. But what exactly is account health? And why is it so important?
Simply put, your account health is a measure of how well you're complying with Amazon's guidelines and policies. The better your account health, the less likely you are to run into problems with Amazon. And that's important because a problem with Amazon can quickly become a problem for your business.
In this blog post, we'll take a closer look at why account health is so important and how you can improve yours.
Why Is Account Health Important?
There are a few reasons why keeping your account in good health is so important. First, it helps to ensure that your listings are compliant with Amazon's rules and regulations. Non-compliant listings are more likely to be removed, which can hurt your business in a number of ways. Not only will you lose the revenue from those listings, but you may also incur costs like FBA removal fees and you may not be able to sell the stock for each listing that's removed. In some cases, you may even be suspended from selling on Amazon altogether. So compliance is important not just for the sake of compliance, but also for the sake of your bottom line.
Second, good account health helps to build trust with Amazon. If Amazon sees that you're consistently following their guidelines and policies, they're more likely to trust you as a seller. That trust can go a long way in maintaining or even improving your seller status over time. And being a top-rated seller on Amazon has its own benefits, like increased visibility and improved search rankings. So again, there's a direct connection between your account health and your bottom line.
Last but not least, having a healthy account can help you avoid problems down the road. Let's say you have an issue with one of your listings that results in a suspension. If your account is in good standing at the time of the suspension, it will be much easier to get reinstated afterwards. On the other hand, if your account has a history of violations, it may be more difficult to convince Amazon to let you back on the platform. So it pays (literally) to keep your account healthy.
How To Improve Your Account Health
Now that we've discussed why account health is so important, let's talk about how you can improve yours. There are a few key things you can do:
1) Review Amazon's guidelines and policies regularly. Make sure you understand what's required of you as an Amazon seller, and make sure your listings are compliant accordingly. Remember, even something as small as using the wrong language in your title could result in removal from the platform, so it's important to be vigilant about compliance at all times. You can find Amazon's guidelines in Seller Central help.
2) Respond quickly to any notifications or messages from Amazon regarding your listing or account status. If there's an issue with one of your listings, address it right away instead of hoping it will go away on its own. The sooner you take action to rectify the situation, the better off you'll be—and the healthier your account will be as well. This is one of many reason's it's helpful to have expert help (Like our Protect subscription, to keep your account in top condition).
3) Proactively monitor your listings for compliance issues. You should track changes made to ASINs (Amazon Standard Identification Numbers), identify issues with product images, and much more.
4) Invest in quality customer service. Happy customers are key to maintaining a healthy seller reputation on Amazon—and a strong customer service team is essential for ensuring customer satisfaction.
Conclusion: Maintaining good account health on Amazon is crucial for any seller who wants to succeed on the platform. By following the tips outlined above and using our services, you can help ensure that your account stays healthy —and avoid many of the potential pitfalls that come with selling on Amazon.